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Throughout the years the look of our restaurant and signature mascot has changed and evolved. Like the food and the service, Uncle Will's look has been refined and has become very recognizable on the Jersey Shore. Our ceramic Uncle Will is quite the celebrity and kids from all across the USA (and other countries!) have been taking photos with him at the restaurant for years. We love that families continue the tradition by bringing their children to experience the same great food, fun and friends that they grew up with over the past 55 years.


Check out our Uncle Will's t-shirts, mugs, glassware, and much more at the restaurant and online.